Pamela Uddin

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Born with dyslexia, dyspraxia and a severe stammer, success has never come easily to Apprentice contestant, Pamela Uddin. Through hard work and commitment, Pamela has completed a graduate degree in Marketing and an MSc International Business, worked for two large global organisations, L’Oreal and Unilever and competed on one of the UK’s best-loved reality TV competitions,

Now an ambassador for the British Dyslexia Association, Pamela has successfully launched her own business ‘Alexia’. Her mission is to create positive shifts in workforce culture through compelling internal marketing campaigns resulting in an inclusive workplace, unlocking the benefits of disabilities. Within a year Alexia has worked with global corporations such as Barclays, DHL and Estee Lauder.

She is 25 years old

Achievements Include:
o Founded her business, Alexia Agency at the age of 23 years old
o Alexia is the largest inclusion provider for people with disabilities in the workplace and has large corporate clients such as Barclays, DHL, Estee Lauder and Bank of America.
o Advisor and mentor for start-ups in the UK and Ireland.
o Ambassador for the British Dyslexic Association.
o Inspirational and Keynote speaker for large events across the UK and Ireland.
Reached the final 11 out of 40,000 applicants for the BBC Apprentice Show with Lord Alan Sugar.
o Worked for two multi-national consumer good companies, L’Oreal and Unilever within their Marketing and Branding teams.
o Finalist in the ‘One Plant Sustainability Challenge’ in conjunction with University of Exeter, Coca-Cola, SAB Miller and the WWF.
o Awarded with 1 of 9 Aspire Scholarships to complete my masters at UCD Michael Smurfit Business School, Irelands leading Business University.
o Reached the top 150 top graduates in the country for the IBEC EOP programme.
o Finalist in the Marketing Network National student of the year competition, presenting a snapshot of my thesis. 
o Recipient of the Bank of Ireland Millennium scholarship.