Greg Fry is an International Social Media trainer who delivers regular Social Media, Social Customer Service and Social Business Strategy training and workshops. Greg also works as a Social Business and Content Consultant and believes that, in order to make social media work for your business – you must identify the correct social media goals for your business, define and refine your strategic social media, plan and tactics, create outstanding content and make sure that everything you do is measurable. Greg has worked with many top multinationals including: Ulster Bank, Microsoft, Fáilte Ireland, UPC, Abbott Labs, Symantec and Coca Cola Hellenic. He also lectures for top institutions including the Digital Marketing Institute, SureSkills and the Digital Skills Academy.